Thank you all and on to the next adventures! 32 Countries, over 500 events – and these are just the ones we can count. We’ve met awesome people and experienced so much together.
At this point we can only recommend everyone to visit as many trade shows as possible. Here are a few reasons:
Escaping the office
Boredom and dissatisfaction can be fatal. So, escaping the wall-facing desk in favour of stretching your legs and heading down to an exhibition is a matter of curiosity.
The old adage, “It’s not what you know, but who you know” is truer than ever today.
Exhibitions provide many opportunities to connect with the local and global industry community, allowing you to meet like-minded individuals and subsequently, leverage the best contacts – this is invaluable in today’s competitive market.
Not only will you meet them in both a professional and social environment but, you’ll also get to break down those awkward barriers around networking etiquette which will allow you to comfortably mix business and pleasure.
Learning, knowledge and trends
Depending on the sector you’re working in, exhibitions can be a great place to polish up your industry skills and find out about the latest innovations and trends. These events often afford the opportunity to listen to insightful keynotes and absorb the wisdom of thought-leaders and innovators.
They also give a good indication of where things are headed and you can get a chance to learn as much as possible.
Exhibitions are great interactive environments. They are full of live demonstrations and new products that give you the opportunity to examine, handle, compare, see, smell, experience and test-drive.
In this fully immersive environment, you can become one with your chosen field.
Creative engagement at an art exhibition may be a given, but even at trade shows exhibitors often pull out all the stops in order to immerse visitors in a visceral experience.
Beautifully crafted pop up stands, innovative technology and impressive engineering all equate to a thought-provoking creative experience that will inspire you, or just leave you feeling warm and fuzzy.
Sales is generally at the forefront of the exhibitor’s mind and so, here’s your opportunity to buy, negotiate and sell.
That human touch, those charming bartering techniques and those upfront payments are irresistible to the average exhibitor… and visitors know this. There isn’t much obvious room for you to exercise your negotiation skills online so discounts at your favourite exhibition are a very real possibility.
Direct access to the big players
Research further suggests that one-third of visitors are looking for new suppliers. Opportunity is ripe! As is expert advice on specific commercial challenges.
Forget trawling through web sources, forums and social media profiles – casual approaches and face-to-face appointments with key suppliers are fair game and a perfect way to ask questions. It’s also a perfect chance to build bridges with the powerful players.
Hundreds of thousands of businesses market themselves at exhibitions every year. So, if you’re a visiting competitor, sizing up the other fish in your pond and scouting enemy positions is an integral part of the exhibition. If you’re simply interested in the market, you can neutrally observe and make informed comparisons.
If you’re keen for a new challenge or are just a bit fed up with your everyday work routine, you’ve probably been to a job fair. We’ve all seen the types that wear jeans and t-shirts to work, travel to the office on a scooter, play Games in their lunch break and have access to a ready supply of deliciously unhealthy snacks. Surely it’s only fair that you get a slice of that pizza? Exhibitions give you the chance to window-shop to your heart’s content, sampling what’s on offer in the world of business.
We are really very thankful for everyone we got to know during this time. Especially the people from the big companies who brought us close to the different industries. And you know who is meant here. In the meantime many of our friends have changed positions or even companies, so that from now on we will be remembered more via the common social media platforms and conventional telephoning. Of course we are always happy when one of you picks up the phone and calls through. Just let us hear from you again if we appear in your memory.
COEZBAY says THANK YOU for the last couple of years full of traveling, fun, knowledge, exchange and Rock & Roll!
Thank you all and on to the next adventures!